The Costa Rican group Purdy Motor Company will be responsible for marketing the brand of Lexus vehicles in the country; with an investment of more than $1 million dollars in inventory and remodeling of galleries.

This investment seeks to attract to the Costa Rican public, and represents the second stage of the brand in the country, so it clarifies Allan Sime, Lexus representative for Costa Rica.

“For the second stage of the brand, we are going to expand to a showroom with an extension of 1900 square meters, which will be located in the future Lexus Tower, also in Avenida Escazu,” said Sime to Revista Summa.

Inventory of Lexus in Costa Rica has been defined by the importance of the protection of the environment, this means that customers with environmentally friendly and hybrid vehicle options.

“People like the hybrid theme and is more aware of the impact and the problems of pollution, that is willing to pay the difference between a normal car and one hybrid vehicle. This difference in the price ranges between 10% and 15%, said Amadeo Quiros, Marketing Director of Purdy Motor.

The expectation of the brand is to achieve sales of about 105 vehicles during the first year, starting from the month of March 2013.

The strategy of managers of Lexus in Costa Rica, seeks to establish an idea of quality and excellent service to the customer, one of the measures that have been used to achieve this has been to change their conventional care centers, into living rooms where clients are treated in a more comfortable environment.

“What we want is to have a 100% satisfaction with Lexus Costa Rica. We are focusing on the customer who come, who may buy a car or not buy, saying that they had a good experience, so we have a room style lounge, not a table of business which is very formal or very strict. We want our customers to have a good time with their experience,” said Quiros.

Quiros also pointed out that there is an exclusive portfolio of the brand, distinctive aspects of service, given the conditions of service to customer; their marketing is located in an upscale Mall, and not a Toyota Purdy Motor Agency, as it is located in La Uruca, San José.

In Costa Rica, Lexus vehicles are available with prices that range from $55,000 to $163,000; which also includes available financing plans.